Social media can be an excellent tool to help you reach your marketing goals, whether you want to boost brand awareness, increase website traffic, or sell more products and services. So lets get ahead of the curve with social media planning! By planning ahead, you can ensure that your strategy matches up with important social media dates so that you can leverage them for maximum impact. Here are the most important social media dates of 2022—along with some ideas on how to use them in your favor.
Planning Your Calendar
At one time, business planning calendars were large wall-sized sheets on which everyone in an organization would jot down appointments and future events. This is essentially what you’re doing when you create a social media calendar—you’re mapping out your months ahead of time to optimize your content-publishing schedule.
Goal Setting
If you’re not already actively planning your social media strategies for 2022, it’s time to sit down and map out some goals. Social Media is key in terms of establishing yourself as an authority in your field, so now is the time to set out what you plan to achieve. Some things that can help include: Creating Content – How will you establish yourself as an expert? How will your keep your future clients and current customers engaged?
Planning Content
Use key dates throughout your year to plan a strategy for your content. Look at international holidays and celebration days as a place to start when planning engaging content of interest to your target market.
2022 is packed with social media milestones. Here are some key dates to get you started in planning your social media strategy for 2022. These are by no means all-inclusive, but it’s a good starting point.
Key Dates To Watch
January
1st – New Years Day
20th – Get To Know Your Customers Day
24th – National Compliment Day
24th – Change a Pets Life Day
25th – Burns Night
28th – Data Privacy Day
February
1st – Chinese New Year
5th – World Nutella Day
6th – Yorkshire Pudding Day
14th – Valentines Day
20th – Love Your Pet Day
22nd – Walking the Dog Day
March
1st – St David’s Day
8th – International Women’s Day
13th – Daylight Saving
17th – St Patrick’s Day
18th – Red Nose Day
20th – International Day of Happiness
23rd – Puppy Day
27th – Mothers Day (UK)
April
1st – April Fools Day
11th – National Pet Day
15th – Good Friday
16th – National Wear Your PJ’s to Work Day
17th – Easter Sunday
23rd – St George’s Day
28th – National Superhero Day
May
8th – Mothers Day (US)
11th – National Eat What You Want Day
13th – World Cocktail Day
15th – International Day of Families
21st – World Dog Day
30th – International Hug Your Cat Day
June
1st – National Say Something Nice Day
8th – Best Friends Day
10th – World Gin Day
21st – National Selfie Day
24th – Take Your Dog To Work Day
30th – Social Media Day
July
2nd – International Dog Day
4th – American Independence Day
7th – World Chocolate Day
17th – World Emoji Day
24th – Tell An Old Joke Day
August
5th – International Beer Day
8th – International Cat Day
10th – National Lazy Day
13th – National Prosecco Day
19th – World Photography Day
September
20th – Love Your Pet Day
21st – Peace Day
22nd – First Day of Fall
29th – National Coffee Day
October
1st – World Smile Day
10th – World Mental Health Day
13th – Train Your Brain Day
16th – Bosses Day
31st – Halloween
November
1st – World Vegan Day
5th – Bonfire Night
6th – Daylight Saving
13th – Remembrance Sunday
25th – Black Friday
28th – Cyber Monday
December
11th – Christmas Jumper Day
17th – Super Saturday
25th – Christmas Day
26th – Boxing Day
31st – New Years Eve
Trend Spotting
2022 will be a big year for social media. At least, it should be! Start planning now to reach your audience in 2022! Use tools like Facebooks Creator Studio to help you schedule both Instagram and Facebook posts ahead of time.
Happy Planning for your Social Media for 2022!
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