Service industries are only as successful as their customers choose to remain loyal to them and keep coming back. So how can you help your customers develop lasting loyalty? Here are five ways to boost customer loyalty to your business
1) Value your customers
As a small business owner, you should never take your customers for granted. Customers are the lifeblood of any service industry—from airlines and hotels to coffee shops and hair salons. Treat your patrons with respect and appreciation, no matter how big or small their purchase might be. The more you value them, their loyalty will follow suit.
2) Ask what they need
Ask your customers what they want, not what you want them to have. People always talk about customer service being a key factor in helping small businesses succeed. But there are so many other factors that help create loyal customers. Every business is unique, so it may take some trial and error until you figure out what exactly keeps your clientele coming back for more. It might be the welcome they get or how comfortable they feel with you. It might be as simple as you listening to what they want no matter how odd it seems to you.
3) Deliver great service
It sounds easy enough, but providing great service can be a challenge for small businesses. If you deliver fantastic customer service and experiences, your customers will grow loyal to your brand. Additionally, once you’ve built up a solid reputation for providing top-notch customer care, you’ll be able to attract new customers with little effort.
You can use your Savvy to deliver great service even with limited time. Use the appointment messages and think about all the opportunities you have to interact with your clients via email or SMS and automate it in settings – messaging – appointment messages. We can give you more statuses or on some Savvy platforms like studo or groom school you can set as many workflows as you need for different types of clients. These all mean you can change your status and in seconds send out lovely scripted yet personalised emails and SMS. Try also using the reminders and set up miss you or birthday reminders for your clients.
4) Follow up with your customers
Small businesses need to watch their bottom line, but that doesn’t mean they can skimp on customer service. With small businesses still reeling from covid, savvy business owners are going out of their way to make sure customers keep coming back. When you find a happy customer, reach out and ask how your business can improve his or her experience. You could use the check in forms or contact forms in Savvy for this, a simple quick box form after each appointment to get valuable feedback to use to progress your customer experience.
5) Make it easy for them to come back
The easiest way to keep your customers coming back is by making it as easy as possible for them. There are so many Savvy features designed to help with this, the customer mobile app will allow customers to re book easily, after an appointment try using copy and paste appoitment to book them in before they leave. But the most compelling solution is using the Savvy Repeat Appointment feature alongside payment plans. For any service industry that wants their clients to be regular, these 2 Savvy features used together are game changers! Both book clients in for a whole year or more in one go and add them to a monthly payment plan to charge for their appointments automatically every month, zero hassle for you or the client and in seconds that will be customers for the next year and probably forever as why change when they are taken care of so well by you and life is easy!
For more information on Savvy payment plans and repeat appointment features or any of the other features in Savvy to help customer loyalty, visit support.itsallsavvy.com to book a demo or catch our webinars and quick how to videos.